All eyes have been on Apple since Tim Cook took over as the CEO, waiting to see if the company would offer new innovative products as it had under the leadership of Steve Jobs. Apple’s new product launch is its attempt to answer that question, releasing two new versions of the iPhone and venturing into apparel technology for the first time with the iWatch. So far, reactions to the new products have been mixed, but only time will tell how they will affect the company’s growth and reputation in the long run.
The iPhone 6
The first difference between the iPhone 5 and iPhone 6 is the size. The iPhone 6 increases the screen size to 4.7 inches. Apple has also changed up the iPhone design, making the phone thinner and giving it curved edges. It is now only 6.9 mm thick. They have also improved the display with a new Retina HD display. The new display has increased the resolution to 1334 by 750. Apple has also increased the phone’s energy efficiency to deal with all these improvements without killing the battery life. Users can now watch up to 11 hours of video on the iPhone 6 on a single battery charge.
The iPhone 6 Plus
The iPhone 6 Plus improves on the same elements as the iPhone 6 but takes them to an even higher level. The Plus screen size is a massive 5.5 inches. Apple has also given the iPhone 6 Plus even greater resolution, at 1920 by 1080. The Plus version, like the normal iPhone 6, runs off of an A8 chip, and the Plus version can deliver up to an impressive 14 hours of video while running on the battery.
The iWatch is something a bit different, taking Apple in a new direction. Apple wants their watch to be personal, so they’re offering three different versions: the standard stainless steel iWatch with different available bands, an aluminum sports watch with colorful bands, and the special Apple Watch Edition made of 18k gold. The watch synchs with your iPhone and will provide you with notifications and reminders in addition to the time. It comes with a number of other apps, including fitness and health apps. The watch is controlled by a crown on the side, allowing users to scroll and zoom in a way that seems perfectly fitting for a wrist watch.